How to Unlock Your Clutch:

In store trophy case display

Trophy case shows examples of monthly prizes contestants can win. The TV will display the best clips submitted by contestants in the past months.

New label on Axe products with QR code and Clutch Logo

Social Ads

Clutch Meter

Social media filter contestants

can add to clips they want to enter

Monthly highlight real revealed by a different game streamer each month

The Monthly Prizes

Monthly Axe Subscription Box:

So you never miss a monthly competition again

Strategist: Ben Butler

Brand Manager: Danny Barock

Copywriter: Christina Williams

Art Director: Ethan McKay