We created a new way to go to the movies.

One where not only can you interact with each other and be on your phone; it is encouraged.

Case Study Video

The “Gist”

Social

The App

Here are some features to help audiences break the rules through the Regalution

Chat with friends

Look at director’s notes and quiz yourself

Turn on subtitles

Throw tomatoes at parts you don’t like

Print

Packaging

Strategist: Will Russell

Copywriter: Kate Luse

Art Director: Lanie Vorwerk